Here's an excerpt of an article I wrote for work on bank stadium sponsorships. Check out the full article here at MyBankTracker.com
"Considering the big name banks that have purchased stadium naming rights, sports branding appears to be the banking equivalent of a status symbol; instead of buying a Lexus, banks will buy naming rights to demonstrate economic stability, project a more fun image and hopefully gain a client-base amongst sports fans. Or maybe it’s just the spirit of competition. Either way, it could prove important that banks back a winning team. Although the loyal fan will see every game no matter what, overall stadium attendance will generally be higher if a team has a winning record. If this is true, it might be in a bank CEO’s interest to watch some SportsCenter before deciding which team’s stadium they are going to put their name on next..."
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